Effective Advertisement English Paper Essay Example | Topics and Well Written Essays - 1250 words

Effective Advertisement English Paper - Essay Example However, not every good or service is able to reach its target audience and after all be sold out. Nowadays it is not enough just to get a right idea and implement it in production process. For making your plan work there has to be a promotion, main principles of which will manage to bring your product to customer’s awareness, position it on the market and stimulate sales. Only with a help of precisely elaborated market strategy new product is able to achieve its consumers. Carefully planned advertising campaign may ensure more than fifty percent of success. Otherwise, even a first-class product with high quality and low price can be left unnoticeable by customers. That is why today companies try to advertise their goods and services as frequently and intensively as possible, influencing people’s awareness and behavior. It is fair to mention that advertising has great power, because a lot of things depend on it. Sometimes it happens that according to bad ad, product may be left unaccepted by customers. That is why it is very essential to take into careful consideration every word of slogan, every possible image, color, font, sound or character during advertising campaign. As experience shows, not all advertisements are equally effective and successful. Sometimes producing and advertising the same goods, companies achieve different outcomes. This occurs because various companies choose various marketing strategies. Some of them manage to create the right ad, which is appropriate for customers and able to attract their attention, some do not. Creation of ads requires deep analysis of advertising product and its potential consumers. Sometimes the wrong color of written slogan may make ad unprintable and unattractive, pushing the whole idea to the failure. In this respect, it is urgent to take into account all details of ad’s design, implementing main principles of marketing. For having a clear presentation about different types of ads and also for understanding how exactly flaws of advertising can spoil attitude to the product, several ads of different companies have been chosen for further research. All companies are famous retailers of furniture. The potential audience is multi-faced, mostly family people and businessmen, who can be interested in the furniture for home and office. Advertising analysis Despite advertising’s positive return, many sociologists continue to criticize it, stating that advertisements compel consumers to buy products that they do not need. In the reality advertising is everywhere and it is quit hard to avoid it. We can see it in magazines, newspapers, brochures, booklets, billboards, placards, posters. It is broadcasted on different TV channels and radio waves. It is fair to admit that advertising is so popular due to its effectiveness. Belch stated that good ad requires serious elaboration due to significant financial losses, hence â€Å"the cost of producing a TV commercial can excee d $1 million† (237). Medium expenditure of USA for advertising in newspapers equals to 20 billions of dollars and in magazines 11.7 billions of dollars. That sources of advertising yield only broadcasting television, according to the research of Percy (87). There are several purposes of advertising. First of all, with its help companies make consumers be aware of the new products or possible novelties in design or functions of the

Long-Term Investmet Strategy Essay Example | Topics and Well Written Essays - 1000 words

Long-Term Investmet Strategy - Essay Example A normal life insurance policy functions as a financial coverage for a person and his/her family in case of the person’s demise. Apart from that, a person can also enjoy a number of other returns, which the person would get after the contract matures. These profits are paid in a structured settlement or slabs (Oviatt 19). Life insurance is an agreement between both an insurer and an insured (insurance contract holder), where the insurer guarantees to pay a selected receiver a sum of cash (the "benefits") upon the passing away of the insured individual. Relying on the contract, other proceedings such as critical illness or terminal illness might also prompt payment. The contract holder normally pays a premium, either as a lump sum or regularly. Other expenses or costs, for instance funeral expenses, are also, at times, incorporated in the benefits. I raised a family, which always works hard to achieve their goals. This is because I also work hard in life to achieve my goals. Af ter retirement, the main thing I want to do is reward my children plus my wife for the hard work we have put to erect our family. Knowing that I will be retiring at the age of 60, and my two sons and one daughter all have well paying jobs plus my wife takes pride in taking care of her flower farm, the only thing I can think about is life insurance as a long term investment strategy for my people. I feel that if I will still be alive after my retirement days, then that money will help raise my family appropriately, but if I will be gone, then my wife or children will use that money constructively. I prefer life insurance since I can have a chance to grow that money without using it for a long time. The benefit to the policy holder is "peace of mind", bearing in mind that the death of the insured individual will not end in financial suffering for lenders and loved ones. It is feasible for life insurance contract payouts to be made so as to aid in supplementing retirement benefits. Nev ertheless, it should be vigilantly considered all through the funding and design of the policy itself. Life policy is an official contract of the terms, as well as the conditions of a contract, explaining the limitations and restrictions of the insured party. Detailed exclusions are frequently written into the policy to restrict the legal responsibility of the insurer (Oviatt 25). They normally have common examples, which are claims associated with fraud, suicide, war, civil commotion and riot. Life insurance has various types of bonuses. The main two, however, include reversionary bonus and terminal bonus. A reversionary (yearly) bonus is rewarded at the end of every year. The yearly bonus might comprise of two parts. The assured bonus is a sum usually expressed as a fiscal sum per ?1,000 sum assured (Oviatt 25). It is determined at the beginning of the contract and normally cannot be changed. The rest of the yearly bonus will rely on the investment return attained by the money sub ject to smoothing. The terminal bonus, on the other hand, is paid at the maturity of the policy or, at times, at the surrender of the contract. It is, at times, referred to as the concluding bonus. The terminal bonus stands for the insured’s entitlement to an amount of the fund, which has been held back for the aim of smoothing. In various