Psychology, Theology in Chrisitian Counseling Essay

SUMMARY The book begins with at brief selection as it addresses the importance of the counselor utilizing the Christian faith in counseling in addition to focusing on the relationship between psychology and theology. It addresses the issues and concerns that religion may bring into counseling sessions and how the counselor should address and handle these challenges. McMinn addresses the facts that spiritual development must take place with the client as well as the counselor. The counselor must personally address the regulation of prayer, scripture, sin, confession, forgiveness, and redemption these formulations are a necessity for smooth sessions for the client and counselor. The objective of the sessions is to create a healthy sense of self for the client. Once this objective is achieved, the client can move from being broken, and begin a self-motivated and fulfilling relationship with God and others. In the section, Toward Psychological and Spiritual Health, McMinn focuses his main position to the varied individuality of an individual’s life. He proposes that Christian counseling strengthens three areas of a person’s life: sense of self, awareness of human need, limitations, and confiding interpersonal relationships with God and others. The book appears to be focused on the many important attributes of a Christian’s life i.e. prayer, scripture, sin, confession, forgiveness, and redemption all which should be the foundational make-up of the Christian counselor’s method of treating client’s. Dr. McMinn (1996) believes prayer should be used in and outside of the counseling session, however; with caution. According to McMinn (1996) Christian counselors should depend upon Scripture for truth by determining how to use it appropriately. The use of scripture should be utilized as a therapeutic intervention in the counseling setting. In addition, it would solely depend upon the client’s emotional, mental and spiritual health and how it is perceived. The chapters are formatted in a very straightforward layout. The chapters have sections to address the challenges counselors face, psychological and spiritual health focus points, and also expected results by each foundational element of counseling – psychological, theological, and spiritual. McMinn further discusses the topics of sin, redemption and forgiveness. From the text, it is apparent that the discussion of sin must be handled with care at all times. This subject should be approached with caution and only be discussed if there is a healthy client counselor relationship. Forgiveness is one of the other attributes discussed. Forgiveness has the ability to lead an individual to a healthy and fulfilling life with others and self. It can produce spiritual, mental and emotional reprieve for a client. Redemption is the sole objective for counseling and the counselor must first recognize his redemption before he is urged to be a vessel to redeem someone else. (Ephesians 1:7-8) In him we have redemption through his blood, the forgiveness of sins, in accordance with the riches of God’s grace 8that he lavished on us with all wisdom and understanding. (NIV) Christ’s redemption has freed us from guilt, being â€Å"justified freely by His grace through the redemption that is in Christ Jesus† (Romans 3:24). To be redeemed we first have to be lost, separated, and captive, be in slavery, and so on. In the case of the Christian redemption definition, we are separated from God and need redemption to be able to be reconcile back to God. CONCRETE RESPONSE This book is a very good outline of spiritual and psychological health and functioning. It gives a very detailed outline of what a Christian counselor should be. Having had some counseling sessions with my pastor in regards to debating on divorce, I was able to relate to McMinns outlines. My pastor was firm and consistent and did not waiver from the word of God as it related to my personal issue at the time. Before the sessions begin, one of the major items my pastor discussed with me was prayer. He asked before the sessions started if I would like for him to pray and before the end of each session. He advised me that through prayer I would be able to feel the presence of God in which I did. As I became more acclimated with my relationship with God, I was able to feel his presence. However; at some points during the sessions I felt as if he was forcing his personal beliefs on me as it related to divorce. I was at a point in my life that divorce appeared to be the only option I felt I had. With prayer and the act of forgiveness and continued efforts, I was able to forgive my spouse and move forward. After my sessions, I was able to find my healthy sense of self again which lead to a more positive, healthy and productive life with my spouse. REFLECTION The proficiency of counseling must be carefully implemented in order for the counselor and client to eventually envision and reap the benefits. This action may not happen in two or three sessions or may not happen at all depending upon the counselor and client’s relationship. We as Christian counselors must equip ourselves with the whole armor of God (Eph. 6:11, 13). The Holy Spirit should be in the midst of each counseling session in order for the sessions to be productive and prosperous. McMinn (1996) intra disciplinary approach to healing the emotional, mental, and spiritual life of man must be taken in small steps. One question that comes to mind is the section which related to counseling adolescents. According to the book, a teenager appears to be the most difficult to communicate with. In view of the fact that teenagers are faced with an array of complex situations on a daily basis, how would one effectively bring across information for a teenager to perceive who is currently going through a dilemma? Would the same outline be used in treating adults? ACTION As I read Mark McMinn’s book I began to feel a hunger and thirst for the Word of God which became more prevalent as I continued to read. My spirit began to search for more of God . It is apparent that I must fast, pray and read my bible on a daily basis so that I can focus on God and build a closer relationship with him. This book is an excellent resource for counseling for those who need guidance in incorporating spiritual disciplines in a secularly dominated society. The only way this will be instrumental in counseling is to refer to its teaching and allow the Holy Spirit to make it conducive and acceptable in the counseling session. Many Christian counselors can use this resource to reach a level of maturity that will translate into true healing and redemption. As a Christian Counselor, I must first recognize the fact that each person is different mentally, physically and emotionally. Therefore, different methods must be utilized. There is not an outline written in stone; each session evolves into a different method according to the client and the positive or negative response of the previous sessions. The information given by McMinn has truly broadened my outlook in respects to counseling and the relationship I should have with God in reference to becoming a counselor. I would truly recommend this book to any existing counselors or those perusing a counseling career. REFERENCE McMinn, Mark R. Psychology, Theology, and Spirituality In Christian Counseling. Carol Stream, IL: Tyndale House Publishers, 1996.

Jail and Prison Comparison Paper Essay

Jail is usually the first place a person is taken after being arrested by police officers. The authority of states to build, operate, and fill jails can be found in the Tenth Amendment, which has been construed to grant to states the power to pass their own laws to preserve the safety, health, and welfare of their communities. Jail is to protect the public and citizens of county by providing a wide range of constructive, professional correctional services for pre-trial and convicted detainees. Jail is also ensure the safety and welfare of staff, visitors, and offenders by operating facilities and programs in a secure, humane environment which meets professional and standards and constitutional requirements. It reduces the rate to reincarceration by providing offenders with the opportunity for self improvement and the inner resources necessary to make a successful adjustment within the community. An act of 1790 brought about sweeping reforms in the prison and authorized a penitentiary house with 16 cells to be built in the yard of the jail to carry out solitary confinement with labor for â€Å"hardened atrocious offenders. Jails are run by the county of a state and serve as locally-operated holding places, usually for brief periods of incarceration or as a detention place before and during trial and other legal matters. For example, someone convicted of a misdemeanor crime would be jail. In addition, the sentence must be less than a year. Jails are especially for someone b eing held in custody for trail, or they couldn’t afford bail, or they were just arrested will be held in the county jail, not prison. As such, jails are impermanent county residences, and lack many of the amenities and programs that the large prisons have. Jails are usually run by the sheriff or the local government. According to the Department of Justice, there are approximately 3,600 jails in the United States. On the hand, prisons are federal or state-run. Prisons are generally much bigger and much more high-security levels. Inmates convicted of federal felonies usually go to federal prison, and those convicted of state felonies go to state prison. Prisons often have very elaborate education and vocational training programs, halfway house service, work-release programs, and recreational and entertainment facilities. The original history of the federal prison system started back in the 1890s but it was not until 1930 that president Hoover signed a bill establishing a federal prison system that would actually start the building of actual federal facilities. The federal system had been relying on the state and local levels of government to house their prisoners. The Federal Bureau of Prisons was established within the Department of Justice and charged with the â€Å"management and regulation of all Federal penal and correctional institutions. † This responsibility covered the administration of the 11 Federal prisons in operation at the time. As time has passed and laws have changed, the Bureau’s responsibilities have grown, as has the prison population. At the end of 1930, the agency operated 14 facilities for just over 13,000 inmates. By 1940, the Bureau had grown to 24 facilities with 24,360 inmates. Except for a few fluctuations, the number of inmates did not change significantly between 1940 and 1980, when the population was 24,252, according to Federal Bureau of Prison. However, the number of facilities almost doubled from 24 to 44 as the Bureau gradually moved from operating large facilities confining inmates of many security levels to operating smaller facilities that each confined inmates with similar security needs. The federal prison incarcerated for longer time and associated with White Collar criminals. Some of the crimes that fall under federal crimes are drug dealer, political person, false insurance, bank robbery, and many more. On the other hand, the state prison system has been in existence since the early 1800s with the building of Sing Sing state prison. Sing Sing state prison is one of the oldest state penitentiaries in existence today and is still in use. The state prisons also refer to blue collar criminals. The state prison system is devised of a network of small prisons that hold most of the United States prison populations. Since the beginning of penitentiaries in each state growth has been a rising issue. Many states have to provide millions of dollars to their prison systems. Those who commit state or break the state roles, they will automatically be sent to state prison and wait for federal if there is any. Some crimes that can be incarcerated within a state prison such as habitual offender, sex offender, drug user , and other violent crime offender. In the State Prison, there are five security level have been established for correctional facilities and inmates are low security, medium security, high security, and maximum security. Inmates have been conditionally released into the community but remain under the supervision of the Department of Corrections. Low security includes Work Farms, Boot Camps, Forestry Camps, etc. Basically these are either first time low-risk offenders or inmates who have worked themselves up in the system and are possibly on their way out of prison. Being considered low risk, affords the inmate to better living conditions and a few more freedoms. They have earned the trust of the institution. This is why we believe it’s imperative to tell your family member to steer clear of any trouble during their incarceration. Minimum security categorize for inmates coming up in their time or those inmates that have committed a less severe crime. This level of inmate can be trusted and is usually designated as a form of trustee or in a trusted work detail. Medium security, 3 inmates are typical of any placement for someone headed to prison. You must earn the trust from the staff at all levels to work your way up. This level of inmate has some rights and freedoms, but not many. Finally, maximum security is typically in lockdown most of their time and are usually the more violent or feared members of the population. To be housed at this level the inmate must have performed an extremely violent crime. There are basically no freedoms unless the Max inmate is housed with other max inmates, and they are only allowed out for one hour per day. This is not always the case with every prison, jail or detention facility. Some offer multiple programs and allow limited movement, classes, details and freedom for all inmates. According to the Department of Justice, there are minimum security, low security, medium security, and high security in the Federal Prison system. Minimum security institution is also known as Federal Prison Camps have dormitory housing, a relatively low staff-to-inmate ratio, and limited or no perimeter fencing. These institutions are work- and program-oriented; and many are located adjacent to larger institutions or on military bases, where inmates help serve the labor needs of the larger institution or base. Low ecurity Federal Correctional Institutions have double-fenced perimeters, mostly dormitory or cubicle housing, and strong work and program components. The staff-to-inmate ratio in these institutions is higher than in minimum security facilities. Medium security have strengthened perimeters (often double fences with electronic detection systems), mostly cell-type housing, a wide variety of work and treatment programs, an even higher staff-to-inmate ratio than low security FC Is, and even greater internal controls. Finally, High security institutions know as United States Penitentiaries have highly secured perimeters (featuring walls or reinforced fences), multiple- and single-occupant cell housing, the highest staff-to-inmate ratio, and close control of inmate movement. Some of the factors influencing the growth in jail are drug offenders sex offenders, violent offenders, increase in time served women offenders. The corrections system does four fundamental things. The first three, basic life care for offenders, risk identification and risk management, cover the bases of managing offenders. However, only risk reduction â€Å"hits a home run† to significantly affect offender outcomes and community safety. According to the National Institute of Corrections, appropriate treatment reduces recidivism by 30%. In recent years community-based corrections has been trained in and begun implementing evidence-based practices. In recent years community-based corrections has been trained in and begun implementing evidence-based practices.

An Occurrence

The short story takes place during the Civil War. Peyton Farquhar a civilian of the south Is caught vlolatlng with the bridge and Is sentenced to be hanged. Ambrose Bierce's short story became a suspenseful phenomenon. He maintain suspenses throughout the short story by enhancing the mind of Peyton into a deep fantasy. Bierce's use of flashbacks, setting, illusion, and symbolism to create suspense.In the second aragraph the story gives a flashback to outline Peyton's lifestyle and why he is getting hanged. The flashback shows how Peyton was a slave owner and was a supporter of the confederate army. When Peyton has a confrontation with a union spy posing as a confederate soldier it created suspense because Peyton didn't know what the reader knew. The flashback explains how Peyton got into this mess that were learned of earlier in the story. Symbolism throughout the story is used to show life and death. One example is the place Peyton is being hanged (the bridge).The bridge symbolizes the path one must take to cross over between life and death. On one side of the bridge represents Peyton's life and the other side of the bridge where the soldiers are represented as death and war. Since Peyton took it upon himself to take action in the war he choose to crossover to the said of war otherwise referred to as death where he will be hanged. The river under Peyton also symbolizes the passage between life and death. In other religions when someone dies, they cross over a river to get to the other side.An example would be the River Styx in Greek mythology. The River Styx is know as the border between life and death that sends soul's to the other side. Bierce creates one big Illusion to the reader as Peyton Is dying In a slow daydream. The readers perceptions of PeytonS thoughts and actions now becomes a blurred line between illusion and reality. Peyton is imagining his escape from death but the reader doesn't know it is only an illusion lasting about 3 seconds before he di ed. Like many say his life flashed before his eyes.His ability to escape gunfire underwater shows that he is dreaming because that would be nearly impossible for someone who Is half conscious to dodge. This sense of Imposslblllty creates suspense as the reader wonders If Peyton will successfully escape alive because It seems so unbelievable. Altogether these literary devices helped Bierce create a suspenseful short story. Without anyone of these devices he would not have been able to make the reader suspenseful and predict the predictable outcome of Peyton surviving.An Occurrence By denise_bgc hort story takes place during the Civil War. Peyton Farquhar a civilian of the south is caught violating with the bridge and is sentenced to be hanged. Ambrose Bierce's that sends soul's to the other side. Bierce creates one big illusion to the reader as Peyton is dying in a slow daydream. The readers perceptions of Peyton's thoughts would be nearly impossible for someone who is half conscious to dodge. This sense of impossibility creates suspense as the reader wonders if Peyton will successfully escape alive because it seems so unbelievable.

Osmosis paper Essay Example | Topics and Well Written Essays - 500 words

Osmosis paper - Essay Example other hand, if the concentration of sucrose in a solution is high, then the rate of diffusion of water molecules through a selectively permeable membrane would also be high. These concepts were tested in an experiment conducted, which is illustrated below. .25M, .5M, .75M, and a control set-up with deionized water. These were placed in individual dialysis tubing which were semi-permeable bags, and labeled accordingly. With a string the individual dialysis tubing considered as baggies with corresponding content were tied to seal off, and keep it from spilling out. Next, the individually prepared bags were carefully wiped off excess external surface water with a paper towel. Using an electronic balance, the initial weight of individual bags with contents were taken and recorded. Subsequently, four beakers were prepared with 150ml of deionized water. Then, the individual bags were immersed in the prepared beakers with 150ml of deionized water, respectively for thirty five (35) minutes. After the lapse of thirty five (35) minutes, one by one the bags were taken out carefully, wiped from external water and weighed. The results were also noted.   After the experimental data were gathered, the materials were cleansed, and returned to the s tock room, while the bags were properly disposed. As well, the working laboratory table was wiped dry and clean. The initial weight of the bag with .25M solution was 17.31g. After the experiment, its weight was 18.23g. The bag with.5M solution’s beginning weight was 9.07g, after the experiment, the weight was 10.75g. The bag with .75M solution’s beginning weight was 3.7g, after the experiment, the weight was 5.09g. Finally, the initial weight of the control bag was 9.95g, after the experiment, the weight was 10.9g. These findings are reflected on the table below: Table 1 shows that There were 5.18 % difference in .25M sucrose solution, 16.95% difference in .5M sucrose solution, 31.63% difference in .75M sucrose

Contemporary Social Policy for Young Children in the UK Research Paper

Contemporary Social Policy for Young Children in the UK - Research Paper Example Some of the policies are fashioned specifically for groups in the society: the elderly, the children, the adults, the disabled, and similar other social and age groupings in terms of services like social housing, education, health, and social works (Alcock, Payne, and Sullivan, 2004). Social policies for children experiencing poor, abusive, or abandoned conditions have also been conceptualized. Most of these policies have been planned or set-up as a means to protect and secure the welfare of these children. These policies shall now be analyzed and evaluated in this paper. Particular focus shall be given to policies which relate to child poverty, child abuse, and looked after children. This paper is being conducted in the hope of establishing a clear and comprehensive understanding of the condition of children and the policies being set forth to protect and secure their welfare. Discussion In general, the UK has adopted the following international policies as set forth by the UN Conve ntion on the Rights of the Child to care for the welfare of children. Article 27 sets forth that states have the responsibility of supporting the right of each child to â€Å"a standard of living adequate for the child’s physical, mental, spiritual, moral, and social development† (UNCRC, 1990).   Article 26 also sets forth that the government must protect the child’s right to benefit from social security, social insurance, and it should take the necessary precautions to achieve the full realization of such right (UNCRC, 1990).  

FUNDATEMENT OF E-BUSINESS Essay Example | Topics and Well Written Essays - 3000 words

FUNDATEMENT OF E-BUSINESS - Essay Example This paper is divided in six main sections. The first section briefly explores the literature on the e-business and use of internet in the businesses. This is followed by the corporate information of the company. This section provides information on various aspects of the hotel in brief. The E-business evaluation section elaborates analysis on the three parameters of branding, social networking and mass customisation. The webpage section consists of general looks and feeling of the webpage and its graphical features. Recommendation section is an effort to bridge the gap identified in the current website. The last section consists of concluding remarks. 2. Business Literature on E-Business According to Boardman (2004) the origin of websites has been for different purpose altogether and it got evolved with the growth in the information need of the consumer and society. Boardman (2004) explains that initially Web was considered as a medium for handling different kinds of information. Ho wever the huge potential of the information need generated more possibilities of use of this medium. â€Å"It was not much more than rich text with the ability to turn selected portions of text into hyperlinks. It was possible to include images and to make these into hyperlinks, but because of the relatively slow download speeds of modems in the mid-1990s, web developers had to be careful about images. It was common for browsers to be configured only to load the text from a web page.  (Boardman, 2004, p. 13) There are various e-business models which companies use. These e-business models are based on internal and external data. Companies use this platform to maintain their value chain, generate business and communicate with the stakeholders. The significance of web presence in businesses has increased in many folds. "E-commerce usually refers to an online shop where customers can order, and normally pay for, products or services via the website. The customers need not be consumer s, but could be other businesses" (Collin, 2000, p. 99) This led in classification of the e-business models based on the type of stakeholders like business (B2B), consumers (B2C), employee (B2E), government (B2G) or from government to business (G2B), government (G2G), citizen (G2C), or consumer based business models like consumer to consumer (C2C) or business (C2B). E-business models allow integration of internal and external business processes. However it is very challenging to acquire consumer trust online. This trust is difficult to gain from any marketing campaign or promotions. Positive consumer experiences are the key of gaining consumer trust. Derong, Zongqing & Xiaolin (2009) focuses on the need of understanding the user requirements for a successful online application. The poor websites usually fail in understanding their target audience and their information needs. Website is convenient and provides opportunity for the fast services to the consumer. This helps in saving ti me, energy and resources of consumers by providing round the clock service and information. This provides electronic means for the companies to reach to the customers in easy and cost effective manner. â€Å"The Net is very good at bringing together large, dispersed groups of users who can meet in one place and discuss just about anything. There are three basic types of place on the Net where you can meet up and chat: ?' Web forums or discussion areas St mailing

Doesn't Matter Essay Example | Topics and Well Written Essays - 500 words

Doesn't Matter - Essay Example ly problematic world is the main purpose of the poet who skilfully illustrates the universal characteristic of the human condition in the modern world through the geographically, historically, and linguistically wide variety of cultural, literary, and spiritual settings. Thus, the poem attains a universal appeal and nature which mainly worked in favour of the piece which is now considered as the most effective touchstone of modern literature. The poet resorts to a complex method of incorporating culturally, geographically, historically, spiritually, and linguistically distinct settings to deal with the most complex theme of the modern world. The essential method used by Eliot in The Waste Land, according to Cleanth Brooks, is â€Å"the principle of complexity. The poet works in terms of surface parallelisms which in reality make ironical contrasts, and in terms of surface contrasts which in reality constitute parallelisms.† (Brooks) The employment of such a wide variety of set ting can be best comprehended as part of the poet’s specific method of illustrating the complex nature of the modern world through a complex method. In The Waste Land, Eliot concentrates on dealing with the primary theme of the modern world situation and the particular settings, images, and symbols used by the poet help him in this attempt. Rather than demonstrating the thinner side of the modern situation of the world, offering a single, unambiguous meaning to the poem, the poet provides opportunity for multiple interpretations and meanings. The various symbols, which are drawn from a variety of settings, correspond to the dramatized instances of the theme, exemplifying in their own nature the basic paradox of the theme. Therefore, the manifold settings and symbols of the poem help in the development of the basic themes of the poem. Eliot’s themes are drawn from the various ages, settings, and contexts, and, hence, the use of various settings enhances the appeal of the themes.

Critically assess the claim that market research is essential to Essay

Critically assess the claim that market research is essential to small, family owned firms. Do you think that the research aims, methods, tools, outcomes, and e - Essay Example Family owned business market research is usually discussed by the family members who are member of the company. While in big organizations, market research is discussed by high ranking personnel and a team of marketing personnel. We will discuss the importance of market research in a small family owned business. Family businesses have their own special set of challenges. Not only are you in personal relationships with a number of the people you are working with, which can complicate those relationships and those with your other employees, but you also need to deal with leadership roles and how ownership is passed to future generations. (www.smallbusinessnotes.com). Market research deals with the gathering of information, analyzing data and recording. Its uses include helping create a business plan, launch a new product or service, fine tune existing products and services, and expand into new markets. Market research can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics a target market has. With market research, companies can learn more about current and potential customers. (www.wikipedia.org). Like any other business the small family owned business needs to have a market research to be able to ... Family members who are involved in the business usually have contradicting ideas and sometimes resulted in misunderstanding because emotions interfere. This is a market research should enters. The family members should put in mind that in market research the success and growth of the business is possible. Market research will also reduce the risk at the earliest stage. Small and big companies start the market research by gathering market information to ensure that they can serve their client by: remaining current with trends, keeping ahead of their competitors and seeking out new markets. Market Research There are several steps that need to be done in order to have a successful market research. The first thing that we need to identify is the problem involve in the company. A family owned company usually have problem in concluding in several things. One of the dimensions that need to be overcome by the family owned company is involvement of emotion during decision making. In a market research it is a waste if you proceed into something without identifying the problem first. Like any other business the family owned business should be able to identify the problem of their business correctly. Market research also helps companies develop information regarding new products or product lines and learn how well new items will be received. It can also help businesses learn how the public responds to a comparable product already on the market. In this way, business can stay in the loop, keeping in touch with the wants and needs of potential consumers. They can halt production of a product that the public shows little or no interest in, or change it, improve it, or

The recruitment, selection and training methods of LVMH Essay

The recruitment, selection and training methods of LVMH - Essay Example 1.1. BACKGROUND OF THE STUDY Importance of human resource management is gaining increased acceptance with every passing day. Main factors working behind this increased importance is acceptance of the cost associated with human resource while the most important being the level of competence of human resource that drives business across road of success. Human resource management function is a continuous process and can be divided into two broad domains of pre-employment and post employment functions. Former category can be declared to addressing the factors that are concerned with candidate and employee dealing before one assumes job responsibilities in full whereas the latter one constitutes with employee management in stage next to assuming the job. However, training remains part of both categories. Recruitment, selection and training are among the most important part of the human resource function. These functions are endorsed with additional responsibility as they incur costs for g reater pool and benefit is to be reaped for organization from selected ones only. Hence, the procedures employed are required to be most efficient and effective in order to attain cost minimization as well as benefit maximization for the organizations. LVMH, acronym for Moet Hennessy - Louis Vuitton, has 100,000 employees worldwide and approximately 70% of mentioned number is outside the land of origin (France) (LVMH, n.d.); hence, diverse employee base characterizes the LVMS. In order to take entire diverse employees on shared platform of commitment to shared values of LVMH, LVMH has to undertake into consideration the large number of factors in recruitment, selection as well as in training process. Moreover, despite the slow growth of world economy that has affected the consumption trends showing shift in the overall buying behavior with increased price sensitivity; LVMH has managed to increase the revenues by 19% with 9% organic growth (LVMH, 2012) and each business group is movi ng in positive direction with net revenue for the 2012 increased by approximately 12% (LVMH, 2012) as compared to 2011. These factors also refer the success of HRM function centrally that provided business with employees competent enough to successful employ the strategic vision of the LVMH. Hence, these distinguishing factors form the basis for exploration of the recruitment, selection and training factors in context of LVMH. 1.2. STATEMENT OF THE PROBLEM The project entitled â€Å"The recruitment, Selection and Training for LVMH† as the name implies is intended to explore the mentioned HR functions of the LVMH. Project will develop assessment of the programs and procedures pertaining to recruitment, selection and training of employees at LVMH. The going over of procedures that result in the proficient employee base for the LVMS will offer much insight to organization. 1.3. STATEMENT OF PURPOSE The purpose of the underlying study is examination of the mentioned functions of the human resource at LVMH. This study will fulfill the purpose of highlighting the procedures adopted at large conglomerates such as LVMH for developing employee base paving way for the success and growth of organization. Hence, the project has rationale of the study to explore the best practices that can serve other organization striving to develop the capital (employee)

Personal Attachment Style Essay Example for Free

Personal Attachment Style Essay My personal attachment style as determined by the Adult Attachment Style Questionnaire (Fraley, n. d. ) was secure, which seemed appropriate. Individuals with secure attachment styles are not typically concerned with rejection from a partner and they tend to be comfortable in emotionally close relationships (Rodriguez Ritchie, 2009). Research has shown that when secure individuals face conflict, they are likely to problem solve using strategies such as compromising and encouraging mutual discussion and constructive communication (Carnelley, Pietromonaco, Jaffe, 1994; Riggs, 2010). Additionally, secure individuals have a decreased potential for depressive symptoms and a far lower risk for psychological disorders throughout adulthood (Riggs, 2010). The questionnaire provided a realistic and accurate assessment of my natural tendencies in intimate and other relationships. Contributing Genetic and Environmental Factors I was endowed with good genes both of my parents were calm, warm, loving people who had above average intelligence and the ability to think in progressive and effective ways. They were socially aware and had many friends and colleagues who respected and loved them. I had a close to ideal family environment as a child: my parents were particularly responsive to my needs and my opinions were always respected and valued. I was not ridiculed, mistreated, or abused, although I was held to high standards and was encouraged to behave appropriately and thoughtfully and to express my feelings in creative, honest, and constructive ways. Research indicates a correlation between early attachment development in childhood and the capacity to form close attachments in adulthood (Brandel, 2010; Reyome, 2010; Riggs, 2010). Sullivans developmental model placed critical importance on interpersonal relationships and how children, and later adults, construct ways to maintain relationships within the family and with others (Brandell, 2010). Because people have intrinsic psychological needs, they create ways to fulfill them, and if the needs are not met by psychologically healthy interactions, less effective unhealthy means are implemented (Brandell, 2010; Rodriguez ; Ritchie, 2009). My childhood environment was conducive to psychological health and provided the emotional building blocks for future positive relationships. Affect on Cognitive and Social Development Research suggests that abuse during early childhood deeply affects an individuals future ability to bond with others, in effect, abuse influences social development (Reyome, 2010; Riggs, 2010). Furthermore, it may interfere with the individuals ability for emotional regulation, and may contribute to maladaptive emotional coping skills that may lead to psychological disorders (Riggs, 2010). Insecure individuals show a decreased ability for social information processing, such as careful listening (Riggs, 2010). Compounded with decreased emotional regulation, maladaptive coping skills, and a propensity to psychological disorders, maltreatment in childhood has a tremendous impact on social development and the ability to engage effectively in relationships in general (Brandell, 2010; Carnelley, Pietromonaco, ; Jaffe, 1994; Riggs, 2010). In early childhood, children create norms and develop expectations according to the quality with which their needs are met, usually by the mother (Brandell, 2010). These norms and expectations are the templates by which individuals relate to others throughout their lives (Brandell, 2010; Reyome, 2010). When a mistreated individual consistently distorts self-perceptions and inaccurately interprets the behavior of others as threatening, they may engage in retaliatory behavior (Riggs, 2010). As previously mentioned, I was raised in a warm, wholesome family environment in which personal expression was expected, valued, and appreciated. I grew p believing and experiencing that the most valuable relationships are the intimate ones I have with family and close friends. They are the safe harbors that naturally ameliorate the challenges of life. I developed highly positive expectations about intimacy, and my needs were mostly addressed. Because I learned that close relationships are safe, I perceive them accurately and as a non-threatening component of life. The pleasure I derive from close relationships has diffusely permeated my relationships in gener al, and I seek out and appreciate some level of intimacy in all of my relationships.

Workplace Safety And Health Policy And Objectives

Workplace Safety And Health Policy And Objectives Safety and health issues are critical to every workplace. Regrettably many companies realize the benefits of good safety and health practices only after an accident has taken place. The lessons learnt from such an oversight are often very distressing, painful and costly for any organization. The Workplace Safety and Health Act came into force in March 2006. It requires all stakeholders to take reasonable practicable measures to provide a safe and healthy environment to all workers in a workplace. As a safety and health professional, each candidate is to take the lead in charting the companys safety and health direction. The project requires each candidate to submit a project report based on an organization in one of the following industry: Petrochemical and Chemical Industry Shipyard and ship building Industry Manufacturing Industry Construction Industry Note: All candidates are to show authenticity of their report. Candidates of same organization may have some information and evidences similar. However the report will generally be different to showcase individual work. Candidates are to submit their report using the given templates downloadable from MEL. Task: The project requires each candidate to submit a project report on establishing and reviewing WSH policy and objectives base on an organization of the chosen industry. Project Report: The research project requires each candidate to derive or collect from their workplace a portfolio of evidences on the following items: Data and information collected through research on the internal and external factors that influence the organisations WSH policy. (PC1.1, UK2, 3) Include the factors involved in the establishing of the WSH objectives. (PC2.2, UK9, 12) Analysis on the factors that influence the organisations WSH policy. (PC1.2, UK1) Develop WSH policy statements and objectives. (PC1.3, 2.2, UK9) Recommend the proposed WSH policy and objectives for management approval after consultation with respective stakeholders. (PC1.5) Identify and look into the relevant organisational structure/s essential in the alignment implementation of the WSH policy. (PC2.1, UK11) Organisational programme for stakeholder awareness and involvement. (PC2.3, UK6, 13, 20) Ways to engage and motivate stakeholders in the change process within organisational structure and system. (UK14, 17) Establish the strategies for implementing WSH policy. (UK15) Advantages and benefits of having positive WSH culture in the implementation of WSH policy. (UK18) Establish regular and effective review process of WSH policy and objectives. (PC3.1) Determine the relevant information to be collected for reviewing. (PC2.4, 3.2, UK23, 24, 26) Involve stakeholders in the assessment of necessary changes to existing policy and objectives. (PC1.4, 3.4 UK8, 25) Establish the impact and the resources required for implementation, prior to finalizing the changes. (PC2.5, 3.5 UK27, 28) Document and communicate to relevant stakeholders the changes in policy arising from review. (PC1.6, 3.6 UK16, 30) PROJECT REPORT COURSE Specialist Diploma in Workplace Safety Health Course Run 21 Competency Unit Establish Review WSH Policy Objectives WP-PR-501C-1 Submitted By Name : Kim Huai Qing Student Id : S99911930 NRIC : S8228427C Contact no.: 97360442 Trainer/Assessor Mr. Tan Aik Nan DATE 04032011 Introduction (Brief summary of company profile, background, main business, core values, etc.) Sanofi-aventis in Singapore Sanofi-aventis ranks among the top pharmaceutical companies in Singapore. With the support of more than 200 professionals, we are committed to our mission to improve the health of patients in Singapore through quality medicine and educating healthcare workers, patients, and the general public. Sanofi-aventis Singapore has over 70 products targeted at the seven major therapeutic areas under the Group. At sanofi-aventis Singapore, the key to our collective and individual success is very much driven by these core values: Courage Creativity Integrity Respect Solidarity Audacity Performance In fulfilling our mission, sanofi-aventis Singapore strives to be a performance-driven, innovative, and value-added organisation. Sanofi-aventis Singapore is also home to the regional head office, and a 35-strong Clinical Research Unit, which oversees more than 20 trials conducted in 150 centres across Southeast Asia. Sanofi-aventis manufacturing plant The sanofi-aventis manufacturing facility in Singapore, Aventis Pharma Manufacturing Pte Ltd, is one of the companys primary manufacturing sites under the Group. It is responsible for the global supply of the pharmaceutical active ingredient Nedocromil Sodium, Sodium Cromoglicate and Enoxaparin Sodium used in key products of sanofi-aventis. Our History The US$70 million facility was built in the early 90s by Fisons, a British-based pharmaceutical group, and started operations in 1993, manufacturing nedocromil sodium, the active ingredient of Tilade and Tilavist. In October 1995, Fisons was acquired by Rhone-Poulenc Rorer of France. After the acquisition, the plant was identified as a strategic site and a further US$67 million was invested in 1998 to build a new plant dedicated to the production of Enoxaparin Sodium, and to expand the capacity of the Synthetic Chemical Plant to produce sodium cromoglicate. In 2000, Rhone-Poulenc merged with Hoechst Group of Germany to form Aventis Pharma. The plant was officially renamed Aventis Pharma Manufacturing Pte Ltd in March, the same year. From a small team of only 60 staff members in 1991, the number has now grown to more than 130. Over the years, the plant has been successfully inspected by US FDA, Singapore HSA and France AFSSAPS, and its products are exported to manufacturing sites primarily sanofi-aventis ones located in Continental Europe, UK, USA and Japan. Our Mission and Vision At sanofi-aventis Singapore, we strive to improve health of patients and residents in Singapore through the providence of quality medicine and medical education to healthcare workers and their patients. We are a performance-driven and dedicated team with a vision to: Provide value-added services to healthcare providers and their patients Improve the professionalism of employees through skills/knowledge training development Improve shareholders value by driving audacious sales profit Data and information collected through research on the internal and external factors that influence the organisations WSH policy. (PC1.1, UK2) Include the factors involved in the establishing of the WSH objectives. (PC2.2, UK9, 12) Analysis on the factors that influence the organisations WSH policy. (PC1.2, UK1) Internal Factors (- List at least 3 internal factors. Describe the purpose of each factor and explain how your company manages, administer, or cope with it. Provide evidence such as examples, attachments, appendices, data, or information for each factor with reference to your practice.) 1) New Directives from Corporate Group. (Appendix 1) At Sanofi-Aventis Singapore, not only do we set our own targets and objectives in compliance with the local laws and legislation but also in line with corporate long term plan and targets. For instance, recently our corporate group sends out a new directive on HSE Plan 2015, which requires the entire sites around the world to meet the target set by corporate on issues such as occupational health, accidents/incident, environmental conservation, etc by 2015. Hence, on local front, we are starting to adjust our targets and objectives incorporate with the corporate long term plan. 2) Change in company structure. At Sanofi-Aventis Singapore, the Site Director is not fixed permanently. The life cycle of a Site Director within the Site is around 4 to 6 years. Hence, there will always be a likely minor change of system every 4 to 6 years on site. But the Site Director should not bring in a total new set of system for Health, Safety and Environment as this will cause major issues such as, changes in SOPs, safety practices, employees total inability to adapt to the changes, etc. All this might result in negative impact on the targets and objectives set within the site which will reflect badly on the HSE system. Hence, usually when a new Site Director steps in, he will review the current HSE system and assess the site performance in safety, health and environment together with the HSE Manager. After assessing and interviewing with relevant personnel, he will make minor tweaks to improve the current HSE system to strive for continual improvement. 3) Feedback from audit results. (Appendix 2) At Sanofi-Aventis, we have a constructive attitude of transparency and dialogue with regard to third parties with respect to its safety, health and environmental protection policy, its achievements and its commitment as stated in the policy. Hence, external audit by third party are carried out to find out whether that the site is in compliance with the local laws and legislation. Although, the site has yet to engage a third party to audit the Health and Safety system, other external audit by third party that have been carried out annually include; ISO 14000 to ensure compliance with the environmental legislation; insurance audit by FM Global to ensure that sufficient preventive and protective measures has been carried out to reduce damages should a fire occurs; Fire Certification inspection by Lynwood Engineering to acts as a PE for the company in terms of preventive and protective measures carried out for fire emergency, emergency preparedness audit by SCDF to ensure Company Emergency Response Team is competent to carried out rescue operation during emergency, etc. Action plans will be carried out for any findings and non-conformities by the auditors and the full report sent to corporate for verification. External Factors (- List at least 3 external factors. Describe the purpose of each factor and explain how your company manages, administer, or cope with it. Provide evidence such as examples, attachments, appendices, data, or documentation for each factor with reference to your practice.) 1) Change in legislation (Appendix 3) At Sanofi-Aventis Singapore, we keep ourselves updated on the local legislation by subscribing to third party updating service, EQS Technologies, whereby an updated copy of the legal system will be sent to company on a quarterly basis. From there, we will review what are the updated changes in the legislation that are applicable to the site and update the policy, SOPs, practices, etc. accordingly. For instance, the new regulation for confined space permit, we have done an update on the permit to include the confined space assessor which was originally not required under the old regulation. 2) Trends in the industrial WSH performance (Appendix 4) The trends in WSH performance for various industrial groups (e.g. chemical, pharmaceutical, construction, shipyard, etc.) can be obtained via the annual reports of the companies, data or statistic from the Ministry of Manpower (MOM). The figures obtained can act as a benchmark for the company to gauge its safety and health performance and see how it has fared among other companies, both on an overall factories basis and/or on a same industrial group basis. From the comparison, the company will have a clearer view on where it stands in terms of its performance on workplace health and safety. Through this, the company can review their policy to make changes to their current objectives and targets so as to strive for continual improvement. 3) New target set by Government (Appendix 5) Benchmark and target set by government will have an effect on the company health and safety management system. For instance, the Prime Minister has laid down a challenge on the factories to meet the target of 1.8 fatality rate by the Year 2018, which will also to extended more workplaces under the new regulation. When the news of this new target was announced, factories have gradually started to step up and tighten on their safety and health system within their workplaces so as to slowly work toward this target. Develop WSH policy statements and objectives. (PC1.3, 2.2, UK9) Recommend the proposed WSH policy and objectives for management approval after consultation with respective stakeholders. (PC1.5) (- Develop or provide company current policy statements and objectives. Recommend some additions/changes to the policy and objectives.) Current company policy (Appendix xxx) Amended company policy (Additional changes highlighted in bold) The Chemistry Site Singapore hereby adopts the following Corporate Sanofi-Avnetis HSE Policy: The Health, Safety and Environment Policy is based on 9 guiding principles which define a framework of actions with respect to both our Group employees and external partners. It is applied to all of our activities. The Health, Safety and Environment Policy is an integral part of the general policy of the Group. The management and the employees of the group apply this policy at all levels. Each person is aware of their role and their personal responsibilities with regard to the prevention of accidents, risks to health or damage to the environment. The company as whole will continue to ensure the necessary protection and control measures are in place to protect the employees and visitors against potential hazards and risks. In all places in which the group operates, it respects the applicable laws and regulations, applies expert recommendations and uses the best practices. Sanofi-Aventis operates management systems relating to safety, health at work and protection of the environment adapted to each of its activities. These systems are assessed periodically, by measurement of the results obtained, by defining objectives for the progress and by implementing action plans called PASS with associated control systems. This process depends on basic understanding, learning from experience, working together and training. The objectives of the systems and action plans drawn out will be communicated to all employees to ensure they are aware of what their responsibilities and duties are. Every development project and every product launch will be subjected to a safety, health and environmental risk assessment integrating all the scientific and technical knowledge of the Group. Such projects will be developed using the best available technology throughout a products life cycle. Sanofi-Aventis takes care to economies on natural resources, to minimize the residual impact of the atmospheric emissions, of effluents or of waste in all its industrial activities in order to preserve the natural environment. With regard to its supplier, contractors or sub-contractors, Sanofi-Aventis aims to promote the application of the rules of safety and protection of the environment, and considers the adoption of these rules as a criterion to be applied to suppliers, contractors or sub-contractors. Vice-versa, Sanofi-Aventis will also aims to comply with clients, suppliers, contractors or sub-contractors workplace and health policy. Sanofi-Aventis has a constructive attitude of transparency and dialogue with regard to third parties with respect to its safety, health and environmental protection policy, its achievements and its commitment. Sanofi-Aventis will review the policy periodically to ensure the targets and objectives set remain relevant to the Group mission and vision so as to strive for continuous improvement. Identify and look into the relevant organisational structure/s essential in the alignment implementation of the WSH policy. (PC2.1, UK11) (- Discuss the company WSH organization structure and how it is managed. You can highlight the role of the WSH personnels, the processes and the procedures of WSH operations in the company. Provide a WSH organization chart that shows the companys WSH structure.) Company Health, Safety and Environmental structure. At Sanofi-Aventis, the Site Director is the main person responsible for the site. The HSE Manager will report to the Site Director on the safety, health, and environment and security issues on a periodically period. Under the HSE manager, he is assisted by a HSE Officer, who is in turn assisted by two HSE technicians. The site security issues are being monitored by the in-house and contractual security officers who report directly to the HSE Manger and/or the HSE Officer. Site Director HSE Manager In-house Security Officers HSE Officer HSE Technician Senior HSE Technician Roles Responsibilities Site Director The site Director has the overall responsibility of the effective implementation of the HSE Policy. In compliance with the law, the Site Director shall: Ensure the workplaces entrances and exits and any equipment, machinery, plant, article r substance are accessible, safe and risky-free. Ensure the safety and health of his employees and personnel who may be indirectly affected in the workplace. In particular, the Site Director is responsible for: Setting the Companys HSE Policy and Strategy, in compliance with regulatory and corporate requirements. Providing facilities which are safe to people who use them. Ensuring that HSE activities are regularly reviewed, including HSE measures, instructions and training of all employees on site. Ensuring compliance with legislation relating to health, safety and the environment. Ensuring HSE performance is being monitored and that appropriate actions are taken as necessary to provide a safe working environment. All emergencies on-site are safely and effectively handled with minimum disruption/damage to people, property, process and/or the environment. Ensuring that the HSE policy, objectives and goals are communicated to all staffs and made available to all those who requested them. Ensure that special emphasis is placed on waste minimization, recycling and energy conservation; as these form key elements in the continual environment improvement targets. The Site Director may delegate certain activities within the policy, but he will be responsible for ensuring that a clear line of delegated authority exists. HSE Manager Formulate policies, procedures, programmes, rules and practices, including health and safety strategies in the implementation of health and safety at the workplace, in compliance with regulatory and corporate requirements. Establishing programmes for detecting, correcting, or controlling hazardous conditions, toxic environments, and health hazards. Establishing safety procedures for the purchase and installation of new equipment and the purchase, use and storage of hazardous materials. Maintaining an accident/incident recording procedure to measure the organizations safety performance and encourage the reporting of near-misses. Staying abreast of, and advising management on current laws, codes and standards relating to health and safety in the workplace. Conducting investigations of accidents, near misses, and preparing reports with recommended corrective actions. Conducting safety training and training need analysis for all levels of management, new and current employees; emphasizing the importance of continual training. Maintaining liaisons with governmental bodies and local organizations and taking an active role in the activities of the regulatory bodies. Accompanying relevant management personnel during plant inspections and audits; and reviewing reports; analyzing trends for repetitive problems and analyzing their root causes; with line management initiating action for necessary corrections. Establishing objectives and targets fir HSE performance and communicating them with all levels of management. Responsible for formulating, planning monitoring and reviewing the various activities in the Environmental Programme. Ensure compliance with the local and international laws and corporate requirements. Ensure that development in environmental legislation and regulations environmental issues, concerns and understanding relevant to the organization are monitored, evaluated and appropriately brought into the environmental management system via the Health, Safety and Environment Committee. Responsible for identifying the environment training needs for individuals who are required to monitor and execute the various programmes that is established; and liaises with the Human Resource Manager in identifying the environmental training needs for the site. Provide programmes to maintain and/or increase environmental awareness amongst staffs. Responsible for ensuring that there are adequate written procedures and rules available on-site for all operations and activities where it has an impact on the environment. Responsible for ensuring adequate investigation into the causes of environment incidents/accidents, whether actual or potential, and the introduction of remedial actions to prevent recurrence where it has an impact on the environment. Together with Department managers, set annual objectives and goals for environmental performance, including the accomplishment of specific activities designed to enhance environmental performance. Maintain records of any environmental impact and maintain a register of activities having a significant impact on the environment. The register shall be adequately reviewed and maintained, and shall be made available for inspection and audit. Ensure that all departments are made aware if the policy and understand their obligations for its implementation. This can be performed through line mismanagement. HSE Officer HSE Technician To operate and perform technical work of the WWTP systems and equipment. To perform sampling and analysis of wastewater and ensure that all wastewater discharged are within regulatory consent limits. Responsible for the technical operation of the fire protection system, inspection of emergency response equipment and maintain accurate records of all equipment, security passes, etc. Assist in the handling of emergency/evacuation situations. Ensure that all signage, emergency site plans, emergency floor plans and relevant checklists are updated and kept current at all times. Attend to any alarm activations when on duty and investigate the cause of the alarms. Report any unusual events or matters of safety or security interest to the HSE Manager and/or HSE Officer and record such activities. Observe the security code of conduct and to ensure that instructions, whether verbal or written, are carried out satisfactorily and ensure that all communications concerning security are kept confidential. Carry out checks on contractors and employees to ensure that companys rules, regulations and legislative requirements are followed. Take appropriate action on any violation of safety rules and report to the HSE Manager and/or HSE Officer for his immediate attention. Ensure compliance to all HSE and Quality Policies and defined procedures. Security Officer To conduct safety inspections on plant, equipment and materials and submit relevant reports to the HSE Manager and/or HSE Officer. To conduct safety briefings for incoming contractors and document the briefings. To inspect contractors equipment before their entry into the Plant. Assist the HSE Manager in organising security duties at the companys entrance and to perform such duties with a view to ensure that security procedures pertaining to movement of materials, finished goods, personnel and vehicles are strictly adhered to and enforced in a safe and responsible manner. Check and inform the HSE Manager and/or HSE Officer any unusual deviations in the patrolling log. Conduct systematic patrolling of the company premises and to prevent unauthorised entry. Conduct six-monthly inventory check on first aid stores and guardhouse inventories. Handle emergency/evacuation situations, where real or otherwise, and ensure that such situations are documented. Report any unusual events or matters of safety or security interest to the HSE Manager and/or HSE Officer and record such activities. Observe the security code of conduct and to ensure that instructions, whether verbal or written, are carried out satisfactorily and ensure that all communications concerning security are kept confidential. Carry out checks on contractors and employees to ensure that companys rules, regulations and legislative requirements are followed. Take appropriate action on any violation of safety rules and report to the HSE Manager and/or HSE Officer for his immediate attention. Ensure compliance to all HSE and Quality Policies and defined procedures. Organisational programme for stakeholder awareness and involvement. (PC2.3, UK6, 13, 20) Ways to engage and motivate stakeholders in the change process within organisational structure and system. (UK14, 17) Establish the strategies for implementing WSH policy. (UK15) 14. Establish the impact and the resources required for implementation, prior to finalizing the changes. (PC2.5, 3.5, UK27, 28) Types of Programmes Description of Programmes Implementation of Programmes Short Long Term Impacts (List at least FOURWSH programmes. Eg. Feedback sessions, campaigns, reward and recognition programmes) (Describe about the programme. Such as: Objectives of programme Purpose If the programme is mandatory, highlight the section of the legislation that states it. The resources require eg. Financial, Manpower, External) (- Describe how the programme is implemented in your company. Who is/are overseeing the implementation? Provide evidence such as examples, attachments, appendices, data, or documentation.) (Describe the short long term impact to the company after implementing the programmes.) Scrubber monitoring program and emission limit (Appendix xxx) The purpose of the scrubber monitoring program is to monitor the efficiency of the scrubber system in the production plants to ensure that the limits specified under the National Environmental Agency (NEA) and/or the design limit of the scrubber, whichever is more stringent, is not exceeded. Scrubber monitoring is done to comply with Environmental Protection and Management Act (Cap. 94A) Finance resource- A budget is needed for the monitoring program by external vendor. Manpower resources: Require the chemical technician to carry out the routine testing and sampling. The Production Shift Supervisors are responsible for the operation of the scrubber system. The Production Plant Engineers are tasked with the implementation of the program. The efficiency of the scrubber system in removing a specific substance form the extracted air shall be verified monthly by the production plant crew through the measurement of its emissions at peak discharge from the process. The peak discharge of a process is determined from the system design and operation. A program for monitoring by external vendor shall be established annually. Compliance with the limits by NEA or system design shall be confined to the scrubber discharge. Emissions form other sources may be included where monitoring is practicable. Short term impact Company may be forced to pay a levy or fine if the emission limit is over. This will also result in releasing of additional pollutant into the environment resulting in adverse impact on the air quality. Long term impact Long term monitoring of the scrubber system is beneficial to the company as it allow the company to draw up a trend line in terms of its emission during the process. This will allow the company to put in additional protective and preventive measures to lower the emission. HSE review Meeting The objective of the HSE review meeting is to determine whether the HSE management system is still suitable, adequate and effective in the light of management systems audit results, changing circumstances and commitment to continual improvement and corporate objectives. The purpose of the HSE review meeting is to review the Health, Safety and Environment (HSE) management system to determine its continuing suitability, adequacy and effectiveness in accordance to corporate guidelines, regulatory requirements and to ISO 14000 standards. The review shall be conducted by the management team consisting of the direct reports to the Site Director. The review shall be chaired by the Site Director. The review meeting is carried out on a quarterly basis. The scope of the management review shall cover the whole organization and all of the activities, products and services carried out by or on behalf of the company which include: 1. Achievement against the Objectives and Targets and waste minimization programs. 2. Impact of new significant environmental aspects. 3. Impact of new legal and other requirements. 4. Effectiveness of HSE training, awareness and competence. 5. Effectiveness of internal and external communication. 6. Need for changes to document control, record keeping and procedural documents. 7. Effectiveness of operational controls in view of results of trends, environmental performance indices, number of incidences, complaints, etc. 8. Results of HSE audits. The observation, conclusion and recommendations of the review shall be documented for necessary action. Results will be reported to the HSE committee and made available to all staff to ensure their awareness to changes in the HSE management system. Short term impact Beneficial to the employees in a way that the management is very concern and serious toward the health and safety system. Long term impact It help to improve the HSE system as well as the workplace health and safety of the employee. PASS Plan (Appendix xxx) The PASS Plan, a corporate initiative, is a method to develop a site HSE action plan by involving the whole s

CHF3 Decomposition by Dielectric Barrier Discharge Reactor

CHF3 Decomposition by Dielectric Barrier Discharge Reactor Decomposition of CHF3 by a Dielectric Barrier Discharge Reactor Duc Ba Nguyen and Won Gyu Lee* Abstract Oxidation of CHF3 was investigated in a dielectric barrier discharge reactor was immersed in an electrical insulating oil. The feed gases was mixed of CHF3, O2 and N2 with O2/N2 ratio of 21/79 volume/volume. The results obtained that 98.98% of CHF3 in the feed gases were destruction under: applied voltage of 7kV, frequency of 30 kHz; total flow rate of 100 ml/min with initial CHF3 concentration of 5%. Herein, selectivity of CO and CO2 in the products was 3.42% and 91.18%, respectively. Decomposition of CHF3 could be increased by improved plasma condition such as increasing applied voltage, increased frequency and decreased initial CHF3 concentration in the feed gases. Keywords: CHF3, dielectric barrier discharge, electrical insulating oil, plasma reaction, oxidation of CHF3 Introduction Decomposition of trifluoromethane (CHF3) is high potential reduce greenhouse gases. Because the 100 years global warming potential of CHF3 is 12000 [1]. Several methods have been employed for the decomposition of CHF3 such as thermal process [2-4], catalyst [5, 6]; plasma or combined plasma with catalyst (CPC) [7-11]. Thermal oxidation is one of effective CHF3 decomposition [12]. However, HF acid and formation fluorinated compounds existed in the exhaust gas stream along with high operation temperature (1473 K) [2]. It mean that the process is high cost, require material reactor and concern environmental. Thus, other process are required for treatment of exhaust gas such as absorbed acids, cooling process and decomposition of fluorinated compounds before ambient atmospheric emission [2, 11]. Catalyst methods could be reduced operation temperatures in the abatement of CHF3. However, HF formation and also operation temperature above 500 0C lead to reducing effective of catalyst [13-15]. Several above challenges could be solved by plasma or CPC, including, non-thermal plasma (NTP) is attractive and effective decomposition of CHF3 [16, 17]. Decomposition of CHF3 in NTP is lead to interaction between of high energy electrons, radicals and gas molecules. Herein, NTP could be generated high energy electr ons and radicals under high energy electrical. Therefore, decomposition of CHF3 could be performed at room temperature, ambient atmospheric pressure, fast conversion and easy realization by plasma method. However, several researchers have been reported the decomposition of CHF3 by catalyst or CPC with several thousand parts per million of CHF3 in the feed gases [18, 19]. It demonstrated that process yields were low. Moreover, the emission source of CHF3 is semiconductor industries, air condition, polystyrene industries and commercial refrigeration. So that the gas waste included CHF3 and air. Therefore, abatement of CHF3 in the gas waste is need before into atmosphere. In this study, decomposition of CHF3 with Zero Air (21% O2 and 79% N2) performed in a coaxial dielectric barrier discharge reactor under initial CHF3 concentration was not less than 5.0% (v/v). The reactor was immersed in an electrically insulating oil bath. Effect of several factors on the reaction investigated, namely, applied voltage, applied frequency, initial CHF3 concentration in the feed gas. These factors were examined on the decomposition of CHF3 and product components. Experimental The schematic of the experiment setup is shown in Fig. 1. A system is composed of four main parts: a feed gas system, an AC high voltage pulse power supply, a plasma reactor, and an analysis system. The reactor has an inner stainless steel stick as the power electrode that is 15 mm in diameter. The power electrode was placed inside a quartz tube as a dielectric barrier. Its outer diameter was 20 mm, and its thickness was 1.5 mm. Therefore, the discharge gap was fixed at 1.0 mm. Copper foil was wrapped around the quartz tube as the ground electrode, and its length was 200 mm. Thus, the discharge volume was about 10 ml. The plasma reactor was immersed in an electrically insulating oil bath (transformed oil provided by Michang Oil, KSC2301). The volume of electrical insulating oil bath was about 5000 ml. AC pulse power supply with 2 kW capacity was used for plasma ignition, which had a supply voltage and a frequency up to 30 kV (peak-to-peak) and 30 kHz, respectively. The electrical power was controlled by manual adjustment of the applied voltage level. The power waveforms were recorded by an oscilloscope (Tektronix 2012B). Fig. 2 showed a typical voltage, current, and discharge power waveforms generated under the process condition: total flow rate of 100 ml/min with CHF3 in the feed of 5% (v/v), frequency of 30 kHz; applied voltage of 7 kV. Discharge power was integral of current and voltage as shown in the equation below: Discharge power (P), (1) All of the experiments were performed at ambient atmospheric pressure and room temperature. The volume of gas products was measured by a soap-bubble flow meter. The composition of the gas products was analyzed by a gas chromatograph (GC, Younglin YL6100GC) equipped with a thermal conductivity detector (TCD) and a flame ionization detector (FID). A CarboxenTM 1010 PLOT capillary column was used in the GC column and the flow rate of Ar as a carrier was 6.0 ml/min. The products of plasma reaction with mixing of CHF3, O2 and N2 included N2O, NO2, COF2, F2, CF4, CO, CO2, CHF3, O2, N2 and so on [19]. However, the GC analysis could detect the reaction products including CO, CO2, and CHF3. According to the analysis of the products, the overall conversion, carbon balance and selectivity were defined as follows: (2) (3) (4) (5) Results and discussion Effect of applied voltage An applied voltage is important factor in the plasma process. Which is usually used to ignite and sustain glow discharge. Moreover, the degree of plasma reaction depend on the level of applied voltage, for example conversion of reactants and selectivity of products [19, 20]. The effect of applied voltage on the reaction was investigated under applied voltage from 4 to 7 kV, total flow rate of 100 ml/min with CHF3 concentration of 5% in the feed gases; frequency of 30 kHz. The results was shown as in fig 3. At applied voltage of 4 kV, the conversion of CHF3 obtained at 0%, however, the conversion of CHF3 was increased sharply from 5 to 7 kV applied voltage in fig 3 (a). The results demonstrated that energy input at applied voltage of 4 kV into discharge zone was not enough for dissociation of gases molecules. It due to lack of electron and radical formation for plasma reaction. However, electron and radicals for plasma reaction could be formed when applied voltage above of 4 kV. In ad dition, bond-dissociation energy of F-CHF2 and H-CF3 were 539.9 and 445.2 kJ/mol-1 at 298 K, respectively [21]. Discharge power increased sharply from 8 to 41 W, when applied voltage increased from 5 to 7 kV. It was caused of increasing CHF3 conversion in these experiments. Consequently, concentration of CHF3 in the gas outlet was 0.054% at applied voltage of 7 kV as shown in fig 3(b). An applied voltage was also effect on the component of gas outlet. The concentration of CO2 were increased significantly by increasing applied voltage from 5 to 7 kV, while, the concentration of CO were changed slightly during those experiments as shown in fig 3(b). In fact that, more radical and molecules in the discharge zone could be formed under high discharge power such as F, H, CF3, CF2, COF2, COF, CO, CO2, F2 and so on [19]. Therefore, conversion of reactants and products formation increased. Moreover, the selectivity of CO2 increased from 40% to 89% when applied voltage from 5 to 6 kV. Consequently, it increased slightly at applied voltage of 7 kV as shown in fig 3 (c). On the contract, the selectivity of CO decreased slightly from 5 to 6 kV and then it decreased gradually at applied voltage of 7 kV. The results due to increasing radical oxygen formation in the discharge zone when applied voltage increased from 5 to 7 kV. Carbon balance decreased slightly, when applied voltag e increased from 6 to 7 kV. It mean that total selectivity of CO and CO2 decreased. In fig 3 (c) shown that decreased selectivity of CO caused of reducing carbon balance. As the results, the maximum conversion of CHF3 obtained at 98.98% under applied voltage of 7 kV, frequency of 30 kHz, total flow rate of 100 ml/min and CHF3 concentration in the feed gases of 5%. Herein, the selectivity of CO2 and CO 91.18% and 3.42% in the product, respectively. Effect of initial CHF3 concentration Conversion of reactants could be improved by reducing initial amount of reactants in the feed. However, it caused of decreasing yield processing. Effect of initial CHF3 concentration on the reactions were investigated under applied voltage of 7 kV, frequency of 30 kHz and total flow rate of 100 ml/min. The results was shown in fig 4. The conversion of CHF3 decreased slightly from 98.98% to 95.94% when initial CHF3 concentration in the feed increased from 5% to 15%. It was as shown in fig 4 (a). The results demonstrated that conversion rate of CHF3 depended slightly on the range of initial CHF3 concentration. It was due to increased amount of CHF3 molecules in the discharge zone together with decreasing power discharge when initial CHF3 concentration increased as shown in fig 4 (a). Because of total flow rate constant, if CHF3 molecules increased then Nitrogen and oxygen molecules decreased. Moreover, bond-dissociation energy of O-O was 498.36 kJ/mol-1 at 298K. It is low than bond-dis sociation energy of F-CHF2 (539.9 kJ/mol-1) but higher than that of H-CF3 (445.2 kJ/mol-1) at 298 K [21]. At initial CHF3 concentration of 15%, the ratio of CHF3/O2 in the feed was 1/1.19. Several reason above due to conversion of CHF3 depended slightly in the range of initial CHF3. Initial concentration of CHF3 was effective on the concentration of CO2 in the products. However, it did not significantly on the concentration of CO and CHF3 in the products as shown in fig 4 (b). In the detail, concentration of CO2 increased from 4.79% to 14.20% when initial CHF3 concentration increased from 5% to 15%. On the other hand, concentration of CO were increased from 0.18% to 0.38%, while, increasing CHF3 concentration remain from 0.05% to 0.69%, respectively. In fig 4 (c) presented that the selectivity of CO and CO2 were decreased slightly by increasing initial CHF3 concentration in the feed gases. They caused of decreasing carbon balance during increasing initial CHF3 concentration in the feed. As the results, reactant conversion and products selectivity were depending slightly on the initial CHF3 concentration from 5% to 15% in these experiments. Effect of frequency Frequency of applied power is important factor along with voltage. Because they effected on the discharge power (equation 1) and applied power waveform. The effect of frequency on the reaction were investigated under condition of 7 kV applied voltage and 100 ml/min total flow rate with 5% CHF3 concentration in the feed. The results was shown in fig 5. It showed that the conversion of CHF3 increased significantly from 10 to 20 kHz; then it increased slightly at frequency of 30 kHz. While, discharge power increased gradually when frequency increased from 10 to 30 kHz as shown in fig 5(a). One of reason increased CHF3 conversion was increased discharge power when applied frequency increased from 10 to 30 kHz. Applied frequency also effect on the component of products. It was shown in fig 5 (b). Concentration of CO2 increased significantly from 2.89% to 4.79%, while, concentration of CO decreased from 0.36% to 0.18% when applied frequency increased from 10 to 30 kHz. Although, decreased CO concentration rate is twice when applied frequency from 10 to 30 kHz but it was small compared with concentration of CO2 in the products. As the same trend of concentration in products, the selectivity of CO2 increased, while, the selectivity of CO decreased when increased applied frequency as shown in fig 5 (c). The results presented that trend of CO2 and CO selectivity were opposed. It was caused of carbon balance did not change significantly from 10 to 20 kHz. However, carbon balance were increased when applied frequency increased from 20 to 30 kHz. It could be explained by that the selectivity of CO2 increased was more than reducing of CO selectivity at frequency of 30 kHz. Therefore, total molecules of CO and CO2 were increased when increased applied frequency from 20 to 30 kHz. In addition, carbon balance depending on total molecules of CO and CO2 (Equation 3). Consequently, increasing of applied frequency was not only increasing CHF3 conversion and CO2 selectivity but also reduced the selectivity of CO. Conclusion Destruction of CHF3 with zero air by a coaxial dielectric barrier discharge immersed in the electrically insulating oil bath was investigated. Several factors were effect on the reaction has been studied such as applied voltage, frequency and initial reactant concentration. The conversion of CHF3 was improved by increasing applied voltage and frequency; decreasing initial concentration of CHF3 in the feed gases. One of reason was the factors effect on the discharge power in the plasma reaction. The results demonstrated that the reactor was potential for CHF3 decomposing with initial reactant concentration was from 5% to 15% in the feed gases. More 95% of CHF3 in the feed could be destructed to CO, CO2 and so on, herein, total selectivity of CO and CO2 was more than 85% in the products. Acknowledgements This work was supported by the National Research Foundation of Korea (NRF) grant funded by the Korea Government (MEST) (2010-0007450). References [1] D. HoughtonJT, N. GriggsDJ, D. Van der LindenPJ, J. MaskellK, Third Assessment Report of the Intergovernmental Panel on Climate Change. Cambridge University Press, Cambridge (2001). [2] A. McCulloch, Background_240305. pdf [Accessed 15 April 2010] (2005). [3] W. Han, E.M. Kennedy, S.K. Kundu, J.C. Mackie, A.A. Adesina, B.Z. Dlugogorski, J. Fluorine Chem. 131 (2010) 751. [4] P. Zhang, L. Cao, R. Pan, Z. Jiang, K. Qin, Q. Li, Procedia Engineering 62 (2013) 337. [5] N. Nagasaki, Y. Morikuni, K. Kawada, S. Arai, Catal. Today 88 (2004) 121. [6] G. Luo, Y. Luo, J. Qu, New J. Chem. 37 (2013) 3274. [7] H. Sekiguchi, T. Honda, A. Kanzawa, Plasma Chem. Plasma Process. 13 (1993) 463. [8] A.B. Murphy, T. McAllister, Phys. Plasmas 8 (2001) 2565. [9] M.B. Chang, H.M. Lee, Catal. Today 89 (2004) 109. [10] D.H. Kim, Y.S. Mok, S.B. Lee, S.M. Shi, J. Adv. Oxid. Technol. 13 (2010) 36. [11] W. Han, Y. Li, H. Tang, H. Liu, J. Fluorine Chem. 140 (2012) 7. [12] Validation Projects Methodologies: AM0001, Unfccc (2014) Accesed on 01/16 https://cdm.unfccc.int/Projects/Validation/index.html [13] H. Onoda, T. Ohta, J. Tamaki, K. Kojima, Applied Catalysis A: General 288 (2005) 98. [14] W.B. Feaver, J.A. Rossin, Catal. Today 54 (1999) 13. [15] J.Y. Jeon, X.-F. Xu, M.H. Choi, H.Y. Kim, Y.-K. Park, Chem. Commun. (2003) 1244. [16] C.L. Hartz, J.W. Bevan, M.W. Jackson, B.A. Wofford, Environ. Sci. Technol. 32 (1998) 682. [17] B.A. Wofford, M.W. Jackson, C. Hartz, J.W. Bevan, Environ. Sci. Technol. 33 (1999) 1892. [18] D.H. Kim, Y.S. Mok, S.B. Lee, Thin Solid Films 519 (2011) 6960. [19] M.S. Gandhi, Y.S. Mok, J. Environ. Sci. 24 (2012) 1234. [20] L.M. Zhou, B. Xue, U. Kogelschatz, B. Eliasson, Energy Fuels 12 (1998) 1191. [21] D.R. Lide, CRC Handbook of Chemistry and Physics, 90th Edition Internet Version, 1405-1438, CRC Press/Taylor and Francis: Boca Raton, FL, (2010). List of figure Fig.1.Schematic diagram of the experimental setup Fig. 2. Typical signal of the voltage, current, and discharge power (total flow rate = 100 ml/min; CHF3 in feed= 5% of volume; applied voltage= 7 kV; frequency=30 kHz). Fig. 3. Effect of applied voltage on (a) conversion of CHF3 and discharge power, (b) component of products; and (c) carbon balance and selectivity of products (total flow rate = 100 ml/min; CHF3 in feed= 5% of volume; frequency=30 kHz). Fig. 4. Effect of initial concentration of CHF3 on (a) conversion of CHF3 and discharge power; (b) component of products; and (c) carbon balance and selectivity of products (total flow rate = 100 ml/min; applied voltage = 7 kV; frequency=30 kHz). Fig. 5. Effect of frequency on (a) conversion of CHF3 and discharge power; (b) component of products; and (c) carbon balance and selectivity of products (total flow rate = 100 ml/min; CHF3 in feed= 5% of volume; applied voltage = 7 kV). Fig. 1 Fig. 2 Fig. 3 Fig. 4 Fig. 5 1

How pH Affects the Break Down of Starch by the Enzyme Amylase Essay

How pH Affects the Break Down of Starch by the Enzyme Amylase Hypothesis: The optimum pH for the reaction of starch with amylase is pH 7. PH values lower or higher than this value will result in a slower rate of reaction. Amylase works in the range pH 3 to pH 11. Biological Knowledge ==================== PH changes affect the structure of an enzyme molecule and therefore affect its ability to bind with its substrate molecules. Changes in pH affect the ionic bonds and hydrogen bonds that hold the enzyme together, which naturally affects the rate of reaction of the enzyme with the substrate. On top if this, the hydrogen ions neutralise the negative charges of the R groups in the active site so that the substrate and the active site do not attract and therefore do not react. The optimum pH for most enzymes is pH7. In the body, amylase works mainly in the small intestines, where the acidity from the stomach has been neutralised by the hydrogencarbonate ions in the pancreatic juices secreted by the pancreas. Therefore, it follows that if amylase were adapted well to the surroundings which it is found most commonly at, it would work best in neutral conditions, which is pH 7. To allow for fluctuations in pH, amylase would need to work from around pH 3 to pH 11. Apparatus Apparatus Reason/Reference to pilot study Colorimeter Values can be obtained measuring the breakdown of starch, instead of just the colour when the iodine solution is added. If not much starch is broken down, iodine will colour it blue/black so a low % Transmission will be obtained. If a large volume of starch broken down, iodi... ...ially used 3 cm ³ of distilled water with 3 drops of iodine. It then occurred to me that this was inaccurate, as amylase solution is cloudy. Therefore, I blanked it with 2 cm ³ water, 1 cm ³ amylase and 3 drops of iodine. I decided to experiment with pHs within the range pH 2 to pH7, as I discovered that pH 4 is the optimum pH, instead of my predicted pH7. Risk Assessment  · Wear goggles to protect eyes from iodine solution  · If spilt on clothes or skin, wash with water to prevent harm to the body  · Keep iodine bottle away from edge of table to prevent injury from broken glassware Ethical Implications The amylase solution is taken from an animal. The owner of the animal must permit this act. The animal's body must be paid respect when the enzymes are removed so must therefore be treated carefully.

Advertisers Sell Images Not Products Essay -- essays research papers

The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser’s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisment. The images are eye catching and mention something important about the product. Ultimately it is true that, â€Å"Advertisers sell images, not products.† The environment plays a very important role in advertising. In an advertisment I found in a magazine I will describe to you the reason the environment is one of the most important roles in advertisements. The advertisement I chose is situated in the forest. There is a girl who has a baseball glove on and the caption says, â€Å"This girl can catch†. The product is for clothes. But they aren’t just any clothes they are clothes, which make you feel natural and that you can be yourself. Instead of being a pretty little girl and wearing dresses and not playing baseball, this girl wears shorts and a shirt and is playing baseball, therefore she feels good wearing whatever she wants. The environment plays an important part in this advertisement because at the time it is showing this girl can be herself, be natural the environment is a forest, which symbolizes it to be a natural environment. The environment can give meaning to the advertisement and tell the story in some cases. Advertisements are not the same without gestures and symbols. Gestures can be a simple hand movement or how a person is sitting. All gestures have symbolic meanings. Gestures can be facial expressions, body language. Gestures and symbols communicate to the audience of what the advertisement is about. It associates the product with meaning. Symbols are objects; these are there to make the product look better than anything else on the market, which will attract the public to buy. An advertisement I chose is of a well-known set of advertisements on television. Around 12 o’clock they start rolling onto our screens. Full of â€Å"call me's† and â€Å"1800† number’s exploding onto our screen. This is of course is aimed at guys who are horny and want to ring th... ... clothes and the woman in her dress and dressing gown. It is a bit confusing. The association with this product to the image is that the people are bored but if they get a mobile they will be happier and have a social life. Of course this is all about emotions and how you will feel after buying a product and not at all about what it is ‘saying’ to the public. Implicit images are images that imply certain things about a product. Explicit images are ones that do not imply anything about an image in an advertisement. Implicit images are used in all advertisements because the advertiser is implying certain things to the public, not necessarily related about a product. Therefore, Advertisers sell images and NOT products. When buying a product the consumer instantly thinks of the advertisement tied in with it. Gestures and symbols are very important in advertisements because they are the core meaning. Appeals and environment are also particularly important because they are the base on how to draw the public into buying the product. BIBLIOGRAPHY Advertising J.K.Cole Dolly magazine Class Video’s Products and Advertising Debbie Rodgers The advertising world Liz Werents and Dennis Pint

IPCSL Case Study Essay

In 1944, Debi Prasad Aggarawal had realized the need for a cold storage facility. Consequently he established a facility with the latest cold storage equipments from the UK which was mainly utilized by the potatoes harvest. Debi’s son, Jadish, succeeded him as Managing director in early 1960. Jagdish had successfully opened new markets and brought new clients when he started promoting the facility to fruits producers. In 1977, Sanjay Aggarawal, Debi’s grandson, joined the company with the task of supervising and the construction of the new 2500 MT facility in Azadpur. Fruits & Vegetables market The growers of fruits and vegetables in India mostly harvest their produce manually, transporting to orchards for grading & packing. Afterwards, the fruits and vegetable are shipped to wholesale markets by road. India being world’s second largest fruits producer with total of 44 mn MT (approx 10% of world’s production) and one of the largest vegetable producers in the world with around 86 mn MT, the new Sabji Mandi at Azadpur is Asia’s and one of the world’s biggest fruits and vegetable market in volume of produce handled contributed to the huge demand for cold storage facilities. Commission agents At the arrival of fruits at Azadpur, the commission agents take charge of the produce by offloading, storage and sale at a rate of 6% of the sale amount. During this process all the expenses involved are borne by the growers. As a way to get business, some of the commission agents offer growers advance loans at the commencement of the fruits season and deduct the same amount when the produce is sold in the market. As the fruits reach the market, some will be sold on the same day while roughly 45% – 60% need cold storage facility to be sold at a later date or at the off-season. Wholesalers Wholesalers buy the produce from commission agents which in turn they sell to sub-wholesalers. Cold storage Industry A conventional cold storage facility can preserve fruits for a period of 10 days to 2 months depending of the type of the fruits while a CA or GC storage facility can double or triple this period respectively. The total capacity of storage facilities available was nearly 10.35 mn MT against total produce of over 130 mn MT, this can demonstrate the very high demand of storage facilities. IPSCL has differentiated itself from the market by upgrading the facility to state-of-the-art Gas Controlled cold storage (3900 MT, around 78% of the capacity), Controlled Atmosphere Cold Storage (100 MT, 2% of the available capacity) and a Deep Freezer storage (1000 MT, 20% of the capacity). Besides, there was a lack of refrigerated trucks to mobilize the produce from the growers’ location to the wholesale markets and from the markets to sub-wholesalers or retailers. The refrigerated trucks play a vital role in ensuring the freshness, quality and firmness of the produce. Government Aimed at encouraging the growing industry, the GoI offered a capital investment Subsidy Scheme for the construction, expansion and / or modification of cold storage units. Competition Besides IPCSL, no other cold storage facility is operating under the GC or GA technology. However due to this technology differentiation, IPCSL was operating at a very high cost in comparison to the other facilities. In fact, the conventional cold storage facilities where offering their clients a price almost equal to IPCSL’s operating cost. Customers IPCSL has two types of customer, commission agents & wholesalers who store their fruits to sell at a later date or off-season. The fruits and vegetables market has seen about 60% growth owing to the increase in income of the middle-class category in India. Observations The cold storage services is a price driven over quality driven market, the cold storage service providers currently in business are not having any points of differentiation which led to a price war and very slim margins. The very low profit margins have restricted the competitors from changing out their old technology storage facilities to an international standard facility. Some of the customers (wholesalers & commission agents) are not highly appreciating the cold storage services especially during the winter season where the fruits and vegetables don’t get affected much due to the very low temperature. In the case of conventional cold storage facility, the only way to make decent profit is by maximizing the sales volume and effectively utilizing capacity available (dynamic facility management system). This would give some cost preference over competitors allowing to capture bigger market share and make higher profit margin. In the case of IPCSL, the GC & CA storage technology is giving them a market edge to charge a premium price. However the customers should value the added services provided over the difference in charges. Other than the limitation in the period fruits and vegetables can be stored in the conventional cold storage facility, there are additional quantities wasted during storage & handling which will not be the case in GC or CA operated facility. This will decrease the cost per kg and increase the wholesalers / commission agent profit margin. IPCSL didn’t focus much on marketing of their new state-of-the-art cold storage facility; instead, they focused on the value they add to the fruits and vegetables industry. As rightly quoted by one of the company’s senior managers to Sanjay, the fruits and markets industry lack formal education. It takes time to show value and build confidence. However, to speed up the learning curve and attract customers, price & marketing strategy can play a crucial factor especially in the introductory stage. Recommendations & Suggestions Marketing: IPCSL should offer the large, large-middle or all clients a free, discounted or at-cost trial to demonstrate the difference in quality between the conventional facilities against the GC & CA operated ones. IPCSL should organize visits / tours for the large wholesalers to the facility to show how differently can they store the fruits and vegetables and exhibit the benefits to the prospective clients. As IPCSL is a high-end cold storage service provider, the marketing strategy should focus on the clients of the same level i.e. the wholesalers and commission agents dealing with organized retail stores, hotels etc. these clients are willing to pay some extra charges for higher quality fruits and vegetables which cannot be matched by any other cold storage facility in the market. Price: IPCSL should strategize a price discrimination based on the volume similar to what the competitors are doing. The price discrimination will attract the large exporters, high volume wholesalers and commission agents towards IPCSL. From IPCSL’s revenue statement; it is obvious that more than INR 6 mn is fixed cost while variable cost is around INR 7.5 per 20kg box. IPCSL priced their services at INR 60 for imported fruits and INR 20 for Indian fruits against INR 10 per 20kg box by competitors for imported and Indian fruits. Alternatively, IPCSL should price their services at the point where they maximally utilize their 5000 MT facility. The determined price along with the 5000 MT sales volume (if achieved) should cover up for the variable cost (INR 7.5 per 20kg box) as well as the very high fixed cost.